How to Design a Unique Business Card that Stands Out

Posted by: Michael Wittmeyer on Dec. 14th, 2010
Good Style Ideas

There is a business card trend! Simply having a business card used to set you apart from the competition, but as the business card trend exploded everyone in the business world got on board. Since nearly everyone has a business card, it is important to make sure your business card stands out from the competition. Take a look at the following strategies for designing a unique business card:

Unique Cuts

One method to make your business card stand out is to have your printer apply a unique cut to the card, such as rounded corners. Rounded corners can enhance your business card in two ways: 1) rounded corners can set your business card apart from those of your competition (who will usually have a business card with square corners), and 2) rounded corners help prevent wear on the business card, as square corners are easily bent or frayed.

If you decide to select a unique cut, retain the standard 3.5” x 2” business card size. The reason for a standard size business card is that it fits into most wallets or business card binders. A strange shaped business card may end up in the trash or sit at the bottom of a drawer.

Raised Print

Another way to make your business card unique is to use raised print. Raised print business cards have raised text, which feels like a texture if you run your finger over the business card. Raised print business cards provide a professional feel and set you apart. Most printers do not have the capability to offer raised print. If you are interested, you can order raised print business cards from BusinessCards.org).

Picture/Caricature

Have you ever opened your wallet to find a few business cards you obtained the night before and you can’t remember which business card belongs to which person? One way to avoid this problem with your own business card is to include a headshot. Whenever someone looks at your business card and sees your picture, they will instantly remember exactly who you are and what you do.

Another option for business card recognition is to add a “caricature” of yourself. If you are interested in a caricature design, check out BusinessCaricature.com.

Unique Typography

Most business cards use standard Arial or Times New Roman typefaces, but you can set yourself apart by using different typefaces. Our business card builder allows you to choose from over twenty different typefaces, so you can find the perfect one for your industry/service.

Use Color

Using color is an exceptional choice for making your business card look different and interesting, but it is easy to overdo it. Having a logo in full color and a vibrant color background are good choices, but having your business card look like a color wheel is a bad choice. Moderation is the key when working with color. Choose from 15,000+ templates at BusinessCards.org for creating a color theme.

Heavy Card Stock

Have you ever had someone hand you their business card, and you could immediately see that they printed it at home? The reason you knew this is because normal printer paper is very thin and flimsy, while the card stock commercial printers use is thick and heavy.

We use 12pt card stock. Some commercial printers use only 10pt card stock, which is too flimsy for professional business cards. Be sure you are getting a minimum of 12pt card stock.

Unique Card Stock

Another way to design a unique business card is to use an alternative card stock instead of normal paper card stock. Some examples of alternative card stock include metal business cards or plastic business cards. We offer both products – and you can still enter your own information/design for both types of business cards.

Unique Text/Copy

For a completely unique business card design, try breaking away from business card standards. Change the information that people generally place on their business cards. Some examples of unique text/copy ideas include:

  • If you have a blog that ranks your name #1 in Google, make your business card a Google search box with your name in it. People will be impressed, and they can easily find your website/contact information by searching your name in Google.
  • If you are in a technical/internet industry, considering placing a QR code that contains your contact information on your business card. Even if your customers do not understand what a QR code is, you can prove your expertise and provide value by explaining how these codes work. For more on QR codes and business cards, read the QR code blog post.
  • Are you involved in the gambling industry? Consider designing a business card as a playing card. Place your name/email in the middle instead of hearts/spades/clubs/diamonds.

As you can see, there are many ways to get creative and make your business card stand out from the rest—think about a design specific to your industry that will blow peoples’ socks off.