How to Use Typefaces on Business Cards in Photoshop

Posted by: Manuel Pimentel on Dec. 17th, 2010
Typeface Tutorial

This Photoshop tutorial is going to teach you how to select and use certain kinds of typefaces when you are designing your custom business card.

By following the steps below you will learn how to find all of the typefaces in Photoshop, and will also learn what typefaces look good on business cards. Let's get into it...

Type (Font) – is the alphanumeric characters for printing.

Typography – is the appearance, style, and arrangement of type set matters.

Three Major Kinds of Typeface:

  1. Serifs - have semi-structural details on the ends of some of the strokes that make up letters and symbols. Example: Times New Roman, Georgia.

    Serifs Typefaces

  2. Sans Serifs – without serifs. Example: Arial, Verdana.

    Sans Serifs

  3. Script – simulates hand writing. Example: Brushscript, Aladdin

    Script

Anatomy of a Typeface:

  1. Aperture – opening at the end of an open counter.
  2. Arm – a horizontal stroke not connected on one or both ends.
  3. Ascender – an upward vertical stroke found on lowercase letters that extends above the typeface’s x-height.
  4. Baseline – the invisible line where letters sit.
  5. Bowl – a curved stroke that encloses a letter’s counter.
  6. Counter – the fully or partially enclosed space within a letter.
  7. Crossbar – a horizontal stroke.
  8. Descender – a downward vertical stroke found on lowercase letters that extends below the baseline.
  9. Diagonal Stroke – an angled stroke.
  10. Ear – a small stroke projecting from the upper right bowl of some lowercase g’s.
  11. Finial – a tapered or curved end.
  12. Hairline – the thin strokes of a serif typeface.
  13. Ligature – Two or more letters are joined together to form one glyph.
  14. Link - stroke that connects the top and bottom bowls of lowercase double-story g’s.
  15. Loop – the enclosed or partially enclosed counter below the baseline of a double-story g.
  16. Lower Case – the smaller form of letters in a typeface.
  17. Serif – the “Feet” or non-structural details at the ends of some strokes.
  18. Shoulder – the curved stroke originating from a stem.
  19. Small Caps – the Uppercase characters that appear as a smaller size than the capital height of a typeface. Short for “small capitals”.
  20. Spine – the main curved stroke for a capital and lowercase s.
  21. Spur – the small projection from a curved stroke.
  22. Stem – the primary vertical stroke.
  23. Tail – the descending stroke, often decorative.
  24. Terminal – the end of a stroke that lacks a serif.
  25. Upper Case – the letter or group of letters of the size and form generally used to begin sentences and proper nouns. Also known as “capital letters”.
  26. X-Height – the height of the main body of a lowercase letter.

With Photoshop we can manipulate the attributes of Type. We can add effects and style to Type using the different tools in Photoshop.

We will create a Business Card for a Resort, the “Punta Bora”, located in Boracay Island, Philippines.

Steps for Using Type on a Business Card:

  • Step 1 - In Photoshop, open New. Show Guides and Rulers.
  • Step 2 - Create new Canvas. Width of 2.25”, Height of 3.75”. Color it in Tan.
  • Step 3 - Download and Place the image or graphics for the Business Card.
  • Step 4 - Type the text. Select Font Type, Size and Color. Apply Effects.
  • Step 5 - Use Free Transform from the edit menu to manipulate the Type.
  • Step 6 - Open the Typography Workspace located at the upper right corner of Photoshop. Use the Paragraph Align. Save.
  • Step 7 - Tweak the attributes of the image until you are satisfied.
  • Step 8 - Convert to CMYK Mode. Rasterize. Adjust Image size to 360 PPI/DPI. Flatten Layer. Save.
  • Step 9 - Save as TIFF (Tagged Image File Format) format for printing.
  • Step 10 - Upload for printing.

Ok, time to get started...

Step 1 - Create New Canvas

Create new Canvas. With a Width of 2.25”, Height of 3.75”. Background is Transparent.

Type Step 1a

Pull out Guidelines from the Rulers. Put Guides 1/8” from the edge and another at ¼ “.

Type Step 1b

Step 2 - Color New Canvas

Create new Canvas. Width of 2.25”, Height of 3.75”. Background is Transparent

Type Step 2a

Input a Tan color (f4de92), in the Hex Number Box. Save.

Type Step 2b

Step 3 - Download and Place Graphics

Download (right click, Save As) and Place the image of a “thatch umbrella by the beach” in your Business Card.

Type Step 3a

Adjust placement of the image.

Type Step 3b

Step 4 - Type the Text

Type the text. Select Font Type, Size and Color

Type Step 4a

Create Type Style from the Layers Menu. Check Drop Shadow and Outer Glow.

Type Step 4b

Step 5 - Transform Text

Fix desired placement and size of Type with Free Transform from the edit menu.

Type step 5a

Step 6 - Align Type

Align all Type element with the use of the Typography Workspace. Save.

Type Step 6

Step 7 - Tweak Image

Tweak placement and size of the different elements.

Type Step 7

Step 8 - Adjust Settings

Convert to CMYK Mode. Rasterize.

Type Step 8a

Adjust Image size to 360 PPI/DPI.

Type Step 8b

Flatten Layer. Save.

Type Step 8c

Step 9 - Save for Printing

Save as TIFF (Tagged Image File Format) format for printing.

Type Step 9

Step 10 - Upload for Printing

Upload for printing. To learn how to upload and print your design, visit our custom business card printing page.